Brand advertising
Brief brand-led campaigns and their creative
Build a Sponsored Brands and Sponsored Display planning brief from supplied product, audience, campaign, and brand information. When outside creative support is useful, eComrads can produce related video and image assets for off-Amazon channels that drive qualified traffic toward the Amazon destination; it does not publish creative inside Amazon.
Works with Amazon · external channels · eComrads
Describe the task
Start with a bounded request
Build a Sponsored Brands and Sponsored Display planning brief from supplied product, audience, campaign, and brand information. When outside creative support is useful, eComrads can produce related video and image assets for off-Amazon channels that drive qualified traffic toward the Amazon destination; it does not publish creative inside Amazon.
Create a Sponsored Brands and Sponsored Display planning brief for [BRAND / MARKETPLACE] using the products, audience, objectives, budget boundaries, performance evidence, destination, and approved assets I provide. Define each campaign's role, product set, audience logic, message angle, landing destination, and measurement questions. Also draft an eComrads brief for optional off-Amazon creative that supports the same positioning and drives traffic to [AMAZON DESTINATION]. Do not launch campaigns, publish Amazon creative, or send an eComrads generation request — show me the plan first.Ask Claude
Provide the working context
Bring the source material Claude should trust
- The products, audience, objective, budget boundaries, and intended Amazon destination
- Recent brand-advertising performance and any audience or placement evidence
- Approved brand assets, product claims, and off-Amazon channel requirements
Review what Claude does
Inspect the reasoning and the proposed output
- Defines the campaign role, audience logic, product set, and landing destination
- Drafts messaging angles and an asset brief grounded in approved claims
- Separates Amazon campaign planning from off-Amazon creative production
- Prepares eComrads image or video directions for operator approval when requested
Ready to run it?
Open the prepared prompt, then keep the final call with the operator.
FAQ
Review the working boundaries
How should the Amazon campaign and external creative stay aligned?
They should share a verified audience, product set, positioning, and destination while remaining separate execution tracks. The Amazon brief covers campaign purpose and decisions; the eComrads brief covers assets for off-Amazon traffic. Neither track should imply that external creative is published into Amazon or that a plan has already been launched.
What context should I provide first?
Start with the products, audience, objective, budget boundaries, and intended Amazon destination. Then provide recent brand-advertising performance and any audience or placement evidence. Keep dates, marketplaces, ASINs, and source definitions attached to the material so Claude can distinguish current evidence from background context.
Where does eComrads fit into this workflow?
eComrads produces the optional off-Amazon creative described in the brief; it does not publish into Amazon. For video, the engine runs Seedance 2.0, Kling 3.0, Veo 3.1, and Gemini Omni Flash for AI video editing and reference-to-video. For images, it runs GPT Image 2, Nano Banana Pro, Nano Banana 2, and Seedream 5.0 Pro. Add the marketplace with /plugin marketplace add Claudeforecommerce/claude-for-ecommerce, then install /plugin install claude-for-amazon@ecomrads. Use https://claudeforamazon.com/downloads/claude-for-amazon.plugin as the plugin download fallback and connect at https://mcp.ecomrads.com/mcp.