Claude for Amazon

PPC

Build a Sponsored Products brief from search evidence

Use real search-term, targeting, and product performance data to draft a Sponsored Products campaign brief. Claude groups intent, proposes structure and decision rules, and marks bid or budget suggestions as review items.

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Works with Amazon

Build a Sponsored Products brief from search evidence illustration

Describe the task

Start with a bounded request

Use real search-term, targeting, and product performance data to draft a Sponsored Products campaign brief. Claude groups intent, proposes structure and decision rules, and marks bid or budget suggestions as review items.

Prompt 
Create a Sponsored Products campaign brief for [PRODUCT SET / MARKETPLACE] using the search-term, targeting, placement, campaign, margin, inventory, and objective data I provide. Separate proven, exploratory, branded, category, and weak traffic. Propose campaign and ad-group structure, matching logic, bid and budget review ranges, and a measurement plan. Cite the source rows behind each major decision.

Do not create or modify any campaign — show me the brief first.
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Provide the working context

Bring the source material Claude should trust

  • Recent search-term, targeting, placement, and campaign performance data
  • The advertised ASINs, product margins, inventory position, and business objective
  • Current campaign structure plus any brand, category, or query exclusions

Review what Claude does

Inspect the reasoning and the proposed output

  • Separates proven queries, exploratory terms, and weak or ambiguous traffic
  • Maps ASINs and search intent into a proposed campaign and ad-group structure
  • Drafts bid and budget review ranges from the supplied economics and history
  • Defines measurement questions and guardrails for the next review

Ready to run it?

Open the prepared prompt, then keep the final call with the operator.

Try in Claude

FAQ

Review the working boundaries

What makes a Sponsored Products brief actionable?

An actionable brief links every structural decision to supplied query, product, and economic evidence. It separates proven intent from exploration, explains which ASIN belongs in each group, and states what the next review should measure. Bids and budgets remain proposals with visible assumptions until an operator approves them.

What context should I provide first?

Start with recent search-term, targeting, placement, and campaign performance data. Then provide the advertised ASINs, product margins, inventory position, and business objective. Keep dates, marketplaces, ASINs, and source definitions attached to the material so Claude can distinguish current evidence from background context.

What should be reviewed before acting?

A Sponsored Products build brief with query evidence, proposed structure, reviewable controls, and a measurement plan. Before approval, check the source records, stated assumptions, and every proposed change against the current account context.